Imagery and White Saviorism in Humanitarian Action

Program Start
29. Oct 2025
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Duration
7 Hours
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Suitable for
Communications and marketing professionals in NGOs who want to address postcolonialism and racism in connection with imagery.
Language
German
Online/ In-person
In-Person
Catering
Catering Included

150,00 

Out of stock

Overview

How do images influence our perception of people in the Global South? Which stereotypes and narratives are frequently (unconsciously) reinforced by commonly used images in humanitarian aid communication—and what alternatives are available?

In this interactive workshop, we critically examine the role of visual language in humanitarian aid and development cooperation. Together, we will reflect on colonial continuities and the concept of “white saviorism”, and develop concrete, non-discriminatory alternatives for the visual representation of projects.

The aim is to support organizations in making their communication ethical, dignified, and diversity-sensitive – and thus positioning themselves credibly in a postcolonial context.

You will learn

  • how to conduct critical analyses of imagery and narratives.
  • how to establish ethical communication standards in your organization.
  • what the concept of “White Saviorism” is and how it can impact humanitarian aid.
  • how to communicate in a non-discriminatory and diversity-sensitive manner.

Lecturers

Elsa Souoguem
Elsa Souoguem

Elsa Souoguem is a lecturer in humanitarian aid at the Center of Excellence for Humanitarian Aid at Münster University of Applied Sciences. She holds a master’s degree in nonprofit management with a focus on development cooperation. Through her professional and voluntary work at GIZ, the Goethe-Institut, Brot für die Welt, and other NGOs in Germany and Cameroon, she brings culturally sensitive knowledge and expertise as well as a perspective from the Global South.

In her thesis, she deals intensively with visual language, post-coloniality, and humane communication in international cooperation.

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